In today’s economy, buying debt leads can be very risky.  With hundreds of companies claiming to have the best and highest-quality leads, how can anyone know which company to pick? If you accidentally make a poor choice, you may end up wasting valuable time and money. So how can you avoid all that trouble and end up applauding your choice instead? Here are a few great tips when buying debt leads to steer you clear from headaches and sleepless nights.

Tip #1: Find out how the lead generating company collects your Leads!

The first thing you should know when you look at buying leads is how these leads were collected. The best way is if leads were collected by means of a double opt-in system. An example of a double opt-in is when someone types in an email address and sign up on a web page. Their information is sent to a subscription service and the service sends the consumer a confirmation email giving a link to confirm the subscription. This ensures that the person did actually want to sign up on this list and it’s not a mistake. A single opt-in would just be the same thing except without the confirmation email. Since 90% of spam complaints come from single op-in lists, this makes the double opt-in lists very safe for the person using the list. Do not buy leads that were simply drawn from the internet without the lead’s consent as you will probably be accused of spamming if you use these leads.

Tip #2: Only buy leads from companies that sell a single lead a single time:

Companies that resell their leads multiple times will dramatically hurt you more than they will help. Imagine for a minute that you are a client in debt. You have just responded to a debt settlement ad by filling out a thorough form with all your contact information. Then, a stranger calls you to verify that you indeed meet a certain requirement such as owing more than $10k in unsecured debt and having some sort of income. If you meet all the criteria, then you become a “good” lead. Everything I’ve just described up to this point is fine and dandy unless the company decides to “resell you”. Should they decide to “resell,” multiple companies will try and get in touch with you, insisting that they want to help you. As a consumer, would you really believe that all these companies that are calling are simply trying to HELP and not get anything in return? Of course not! This is where the problem lies. You’ve been taught all your life that if something is too good to be true, then it usually is. This natural, skeptical side within you kicks in and you may end up feeling too suspicious to trust any of these companies. You may not want to go with any of the companies and end up feeling discouraged. In the end, nobody wins except for the unscrupulous companies that resell the lead multiple times. The consumer wastes valuable time and end up receiving no help. The company that bought the lead waste even more! A lot more! So, do not buy from companies that resell their leads!

Tip #3: Only buy fresh leads! Find out how often the lead generating company cleans their lists.

Another consideration to look at when buying leads is how fresh they are – how recently were they collected and how many times have they been sold? Leads that are old or that have been sold to many other buyers will probably not be worth the investment you spend in buying them. Similar to Tip #1, you do not want to buy leads that no longer work. It is important to know how often the leads you are buying get cleaned up and how gaps in the lead list are filled.

This entry was posted on Friday, September 11th, 2009 at 1:53 pm and is filed under Buy Debt Leads. You can leave a response, or trackback from your own site.