Archive for the ‘Uncategorized’ Category

Debt Settlement Companies Forced to Play Fair

Friday, August 6th, 2010

debt_settlementDebt consolidation companies have been under a rain of fire and bad media lately, and for good reason. Many different reports claim that debt settlement companies take advantage of their customers, often leaving them in a far worse position than when they began. Many blame the large upfront fees, along with sending money to an account set up by the settlement companies making the credit card companies come after the customers for not paying them instead. One devastating statistic is that 30 to 40% of people who file for bankruptcy first went through a debt settlement program, and over 3,500 complaints have been filed by the Better Business Bureau since the beginning of the recession. After a long and painful public outcry, the government is finally stepping in.

The Federal Trade Commission will now force all companies to not accept the fees they charge until the services that they promise, are delivered. Some states go even further than that. For example, Illinois has just passed the Illinois Debt Settlement Consumer Protection Act , a program that allows debt settlement companies to charge a maximum of $50 for enrollment, and caps the fees at 15% of the savings earned by the company. Other restrictions say that it must give warnings to all their customers, stating the dangers that exist, such as the debt not being reduced and the possibility of the consumer’s credit score being damaged.

Jon Leibowitz, chairman of the FTC, said in a statement announcing the regulations, that “Too many of these companies pick the last dollar out of consumers’ pocket and, far from leaving them better off, push them deeper into debt, even bankruptcy.” However leaders of settlement companies such as David Leuthold, the executive director of the Association of Settlement Companies, claim that this will bankrupt many settlement companies and force them out of business, however after what many consumers have been through, they may not mind that at all.

With these new laws in effect, debt settlement companies will now be forced to operate with integrity, and legitimize the profession that has received so much negativity, for so long of a time.

Low Fico Scores, High Rate of Leads

Monday, August 2nd, 2010

fico_scores1If this recession is showing us anything, it’s that no one is exempt from the effects. According to current FICO releases, credit scores for Americans are at an all time low. In normal economic conditions, it isn’t unusual for 15% of Americans to have credit scores under 600, a category that is defined as having “poor credit.” However as of this week, 25.5% of Americans sit below 600, that’s millions more that have bad credit now, making it extremely difficult, if not impossible, to qualify for a mortgage, car purchase, or a new credit card.

What is even more disturbing about the recent statistic is that it shows that it isn’t just people with borderline credit sinking, but the number of people with spotless credit is dropping as well and has been dropping for the past 2 years. Around 18.7% of people with a credit rating of 800-850 existed in April of 2008, as of April 2010 that number has dropped to 17.9% In fact the only score bracket that increased during the past two years was 500-600, where every credit rating had a loss of percentage.

What this tells us is that everyone is being affected, not simply people who already had bad credit. With unemployment as high as it is, people are forced to buy on credit just to pay the bills and feed themselves, it’s no small wonder why credit scores are dropping.

Many people are now turning to debt consolidation companies to ease their woes. By only owing one party instead of numerous sources, that releases a lot of tension, not to mention that many consolidation companies can even negotiate lower amounts with the original debtors. With so many people dropping in credit ratings, the amount of people in debt are rising as well, pumping up the market for debt leads and consolidation companies.

Social Media and Lead Generation

Tuesday, July 6th, 2010

social-media-logosIf you work within sales or lead generation you’ve probably seen or at least heard of the movie, Glengarry GlenRoss. This is an early 90’s film with an all-star cast and deals with a real-estate sales firm.  The entire drama of the movie hinges on the difficulty in finding good, dependable leads in order to close deals.  What separates a good lead from a bad lead can be any number of things.  In today’s sales climate, the majority of lead generating is taking place on the web.  With the popularity of social media, many have found debt settlement leads generating niche through sites like Twitter and Facebook.  So how can social media get you quality debt leads?

If you just stick to content distribution on your own website you’re really only reaching customers you’ve already established a relationship with or those who are already looking for you.  But when you post content on social media sites, your exposure becomes much wider through the far reaching networks found there.  Users on social media sites are there because they have an insatiable appetite for content.  The more users who see your content, the greater your brand awareness becomes.

Twitter offers a particularly effective tool to bring in debt consolidation leads that may otherwise remain under your radar.  Twitter offers advanced saved-search options for its users.  What this means is that you can set up to be notified when other users are tweeting about finding services.  So if you own a business you can set your search options within a specified radius and respond to leads quickly.

You can also take the time to answer questions on sites like Yahoo! Answers or other message boards and chat rooms.  If you can establish yourself as a knowledgeable source of information your online following will give you a valuable reputation.  Often these followers will become leads over the long term, or buy debt leads from you. In a similar way, social media is a good referral tool.  If you really know your stuff someone one is bound to notice, even if they aren’t the actual lead you’re looking for.  Because interconnectivity is abundant in the online world, word-of-mouth spreads fast.

Three Ways to Produce Debt Leads for Your Business

Thursday, June 24th, 2010

Finding debt leads and finalizing sales is the bottom line for many business.  But how do you effectively find or generate leads that create a positive return on investment?

Exerting time, money and other resources on leads that don’t produce sales can damage your company’s profit margin.  It is important to invest in strategies, systems and methods that will be will produce leads, generate sales, and increase revenue.

The following are viable options for any company that needs to buy debt leads to generate sales for a range of products and services.

First, consider buying leads from a lead company.  These companies exist for the sole purpose of producing hot or ready to buy leads.  Lead companies will only be as successful as the debt consolidation leads they supply, so find a good company with a good reputation to purchase leads from.  Lead companies can also provide stylized lead lists pertinent to your specific industry.  Obtaining leads to clients that need your particular product or service provides focus and ensures reaching the right people.

Second, the use of leads from Internet search engines is pivotal.  One of the most effective online strategies for generating leads is attracting targeted traffic to your website through “Pay-Per-Click” Search Engines (PPCSEs).  This method can become an essential part of your lead generating strategy.  This will allow your company to be exposed to people who are conducting online searches in your specific industry.  This performance based method requires you only pay for people who click through your site which guarantees a high ROI for most businesses.

Third, do not underestimate the power of referrals.  This type of lead generation not only produces sales and revenue, it also creates relationships and greater brand image among clients.  There are several ways to produce referral leads; one is offering existing customers a referral fee.  This gives you more business and gives them incentive to find business for you.  Another way is offering a free sample, trial or gift to create word of mouth and product recognition among the public.  Lastly, create relationships with related non-competitive businesses that can refer people to your business in return for the same service.  Trading lead database information with each other creates a “scratch my back and I’ll scratch yours” type of relationship that can lead to more sales.

Always be testing new ways to find debt settlement leads.  Different strategies work for different companies.  So be perceptive and open to trying to new alternatives.  So employ the previous discussed methods and watch your business, client base and revenue stream grow.

Students as Commodities

Monday, June 14th, 2010

Many of the nation’s largest four-year universities currently have affinity agreements with several major credit car issuers.  These universities are making several millions of dollars by selling debt leads to banks who receive $1-3 per student who is carrying debt.

The University of Pennsylvania’s agreement with Bank of America for debt settlement leads required the school to create an initial list of 233,000 potential customers, including students, alumni and staff, to offer the bank.  After the banks buy debt leads, they can send an agreed-upon number of solicitation letters and e-mails. A 2008 PIRG of more than 1,500 undergraduate students found that about 80% received mailings from credit card companies.

The Huffington Post Investigative Fund conducted an examination of this topic and found.

  • Several universities are contractually obligated to share student’s personal and contact information with banks.
  • Banks are receiving $1 for students who keep credit cards open for at least 90 days and $3 when students carry a balance.
  • Some are paid 0.4% of all retail purchases made with the student credit cards.

“The fact that schools are getting paid for students to rack up debt is a disgrace,” said Congressman Patrick Murphy, a Pennsylvania Democrat. He said that banks’ payments to schools amount to “kickbacks.”

The banks don’t believe they’re taking advantage of students, but rather creating banking relationships that have ability to span over the course of a lifetime.  Bank of America spokeswoman Betty Riess said, “Our objective in serving the student market is to create the foundation for a long-term banking relationship,”

Many of the debt consolidation leads of the affinity agreements have not been publicized or even released.  However, the CARD Act now requires the disclosure of such data but few schools are actually doing so.

There is much debate to whether this practice is ethical.  Banks believe they are creating new relationships, but many people believe the affinity agreements are taking advantage of financially vulnerable people and that banks and universities are reaping rewards from doing so.

Generating Leads the SMB Way

Thursday, May 27th, 2010

Defining your target market is the first step to generating leads for your business, as well as figuring out who can help you generate customers the right way. Are you looking for consumers who belong in a certain income bracket, or specific sections of a local population (such as new homeowners, people with multiple credit card accounts, or those with recently defaulted loans)?

Telemarketing

Telemarketing services that offer specific lead generation/ appointment setting options are a great way to target you local market. Depending on the call center’s policies, they may be able to create their own demographic search, complete with a list of people to call and possibly make appointments with.

Depending on the company you decide to outsource to, the charges for hourly calls will vary from $20-$65 an hour for domestic companies, so make sure you get a detailed report as to how they plan on generating their calling leads. Successful campaigns can produce a steady flow of customers though, so while the prices can seem high, the ROI can as well.

Online Marketing

If your company has a website, try employing an online marketing campaign that involves carefully chosen pay-per-click ads as well as search engine optimization techniques. With the recent influx of online resources (ranging from smartphone access to the social media boom) companies as well as consumers have started looking towards the web for their purchasing needs.

Pay-per-clicks (PPC), especially when focused on websites and networks featuring your target market, are a good way to generate live leads. Live leads from social networking sites like Facebook or LinkedIn will be directly from members that match your specified market queries, though PPC campaigns can take a while to generate returns, and the process will involve a lot of trial and error before you come across a good ad that works.

For search engine optimization (SEO), the process involves a lot of interior planning, but the payoff may be more than enough to compensate for the time and effort. Essentially, but either promoting your business through blogs and articles on other industry sites, as well as your own page, you will be giving consumers a reason to both visit your site regularly as well as browse through your products and services.

Through Google’s own analytics, your efforts will help to ensure higher rankings when your products and services are searched for – which helps to ensure that your business receives prime online real estate in front of potential customers.

Direct Mail

A direct mail campaign is an extremely effective way to reach out to your local community, and let them know who you are and what you are prepared to offer them. Direct mail in the form of postcards and letters, however, are unlike online marketing and telemarketing efforts because the market you reach out to will focus on the general public and not a targeted group of consumers.

As a positive, though, targeting your local community will both help to get your name out to potential consumers, and help to propel your brand into the forefront in case anyone out there needs your services in the future. Featuring postcards that offer free information online, or postcards with return postage in exchange for information, can also help to generate leads provided that you offer them a convenient and low risk way to contact your business themselves.

Overall, no matter what direction your business plans to pursue in terms of generating business leads, remember that you are extending your brand as well as your business reputation in the process. Instead of focusing on overpopulating mailboxes, voicemails, or websites with information about your services, try to focus on generating relationships and networking.

This can pay off in the long run, as well as prevent your business from turning into a spam-generator or blacklisted brand in the eyes of your consumers. All of your leads can lead somewhere, whether or not they result in a sale, since word-of-mouth (and nowadays online reviews) can do just as much for your reputation as other marketing tactics.

Consumer Reports Survey shows growth and economic trouble

Tuesday, May 11th, 2010

As the economy begins to show signs of a recovery, as seen in the recent gains of the stock market and other financial areas, the Consumers Reports Index also shows things are getting better for people in general.
This index is developed through an in-depth view at the current financial state of consumers in the US. The make-up of this index is the following:
• The Trouble Tracker Index shows the proportion of consumers that have dealt with financial difficulties as well as the number of negative events they have encountered.
• The Retail Index shows changes in consumer purchases within the past 30 days as well as projections into the future.
• Unemployment Index focuses on job gains and losses.
• Stress Index references attitudes felt about the amount of stress they are under compared to a year prior.
• Sediment Index shows the attitudes of consumers in regard to their financial situation and whether they feel better or worse than a year prior.
This detailed look into the American people’s current state shows that there has been sustained job growth in the past month. The article states, however, that our country will need many months of these gains to get the large amount of unemployed people back into the workforce.

At the same time, the index’s Trouble Tracker is up from last year as well as last month. The detailed report shows the gain in this number is due to many people’s difficulty in maintaining health coverage as well as missing a payment on a major bill. The growth in this index shows our country still faces real problems that will continue well into the future.
These are sure to be welcome numbers for those debt leads struggling with money and how to consolidate. Any gain shown to benefit unemployed individuals is a success for our country and new economic plan.

Credit Card Debt: Consumer or Corporate Creation?

Tuesday, May 11th, 2010

Debt is defined as an amount owed to a person or organization for funds borrowed. While everyone incurs debt at some point, high levels of debt can produce devastating results not only to individuals but their families as well. As of 2009, the average debt per person was $5100, reflecting the severity of the problem in the country. Some associate this debt to the current recession and the difficulty many people are having staying afloat. Many believe it is the consumer’s responsibility to avoid debt but corporate critics and government officials alike say the credit card companies are to blame.

In order to understand this issue, it is important to look at the creation of individual credit lines. During the economic boom of post-World War 2, eager citizens wanted to build a better life for themselves and their families. The economy was roaring and people were earning decent livings. A by-product of this time was increased spending on consumer products to make life “easier.” In addition, there was a premise of “outdoing your neighbor,” which caused many to buy the latest and greatest gadgets. Around this time, credit companies began offering credit cards which ended up sending many into debt. And now lead companies are able to buy debt leads from these companies and make a profit.

The recession today has been difficult for many due to the lack of jobs and the large amounts of people being laid off. With the lack of income, many people used their credit cards as a crutch to prevent bankruptcy and foreclosure of their homes. Unfortunately, some of these consumers end up defaulting on their credit lines damaging their credit ratings. As people default on their credit lines, the credit card companies switch strategies to find new consumers to maximize profits from. Many find these types of tactics unethical and the government recently created new rules for how credit card companies operate and offer credit.

Many believe credit card overuse is at the core of many people’s debt issues today. Hopefully, new legislation will help alleviate some of these problems but people will need to understand the roles of credit before they can fix their financial problems. Many families stuck in the cycle believe they have no other option but to claim bankruptcy. In the wake of this issue, debt management programs started springing up as ways to prevent financial ruin by working with credit card companies to reduce balances and interest rates. They can be a right choice for many people today as long as research is done to find the right plan and debt resolution program to guide you back above water.

Regardless of what side you’re on, credit cards aren’t always a bad thing. If used correctly, they can be a great way to earn rewards and build credit, but only if they are paid off regularly. Unfortunately, too many people have had their credit ratings damaged by poor spending habits and clever credit card tactics. Hopefully the recession and consumer credit law adjustments will guide people in using their willpower effectively to keep their families and themselves financially safe and sound.

Looking for your dream job? Better fix your credit

Tuesday, May 11th, 2010

If you are a recent graduate and are on the hunt for a job, be sure debt isn’t in the way of your future dreams – you don’t want end up on a list of debt settlement leads or debt consolidation leads. It has been shown recently that bad credit not only can hurt your chances of getting a new car or home, but can land you a bad job as well.

Most employers check credit reports of potential hires and use this as a gauge to determine if they will be a beneficial part of the company team. Bad credit can reflect a personality of carelessness and willingness to take risks, both which have no place in most businesses. The job market is tight today and it is important to ensure nothing is between you and your dream job.
If your credit is poor and you are in the job market, be sure to explain to your employer ahead of time about your debt issues so they hear it from you first. If you have been working on paying down your debt, be sure to tell your prospective employer about your plans, to show you are taking control of your financial situation. This will show you are serious about the position and that you are trying to be as upfront with them as possible.

Maintaining good credit today is something more difficult than ever before, due to the recession causing many to increase their debt load and claim bankruptcy or debt consolidation. Do everything you can to spend less, while putting as much of your income towards your debt. It will pay off in the long term and even start building a nest egg for future big purchases or vacations. If you are facing substantial debt, be sure to set up a plan for yourself to ensure your personal debts are taken care of. It could cost you a bad car or even worse, a bad job.

Don’t Get Burned by a Debt Resolution Company

Tuesday, May 11th, 2010

If you are searching for a debt management program, you are most likely on a list of debt leads and it is important to be aware of a few things to ensure you find the best service for your individual needs as well as protect yourself from poor debt management companies.

With the recession came companies fighting to gain dollar share of the large amount of people struggling to cope with their debt. These companies have a system where individuals will send payments directly to the company and the company will send money to the creditors on their behalf. They promise and can actually deliver lower interest rates and decreased balances. Unfortunately, a few deceptive debt companies will accept payments without cutting a check to your creditors. With this said, it is crucial to know everything possible to make your choice for a debt resolution program company the right one, the first time around.

Low Costs and Up-Front Fees
Beware of debt resolution program companies that offer up-front fees as these programs should never require anything upfront, including personal account numbers and pre-approval. Other companies offer very low prices for debt resolution services which act as a “bait-and-switch” tactic to draw you in to then increase fees immediately. These tactics take advantage of people in debt looking for the lowest possible price to aid in fixing their credit.

Repayment Plan Clarity
A good debt management company should offer figures showing easy to understand numbers in relation to your debt. This will include the rate of interest on the overall repayment as well as how long the terms of the repayment will be. This will show the company isn’t hiding anything and truly wants to help you recover from debt.

Avoid Places with Too Many Services
Try to find a company that specializes in just the type of debt you are looking to reduce. Be cautious of businesses that offer everything under the sun as they are sure to lack the skills needed for your particular situation. Just like the best businesses have a core competence in usually one or two areas, the best debt management companies need the same focus to produce results.

Type of Debt
Debt management companies should focus exclusively on consumer debt. If a company promises results from other areas like IRS debt or student debt, they are likely not to be trusted, since these types of debt cannot be handled appropriately by a debt management company. IRS debt by law must be dealt with separately and student debt rates usually have low rates from the beginning so negotiation isn’t possible.

Watching out for these types of services will steer you clear of headaches.
With hundreds of options, doing your research will guide you away from unreliable companies in this business. Being in debt is very difficult and the last thing needed is more financial problems. Following some of the tips above will be a great start to begin living a new, debt-free life.